How to Increase Your Rate and Volume of Repeat Business

There are only three ways a business can make more money – increase its number of new customers, increase the value of its average sale, and increase the rate and volume of repeat business. 

That’s it. 

There are no other ways to make more money.

The first way, increasing the number of new customers, gets about 99% of a company’s marketers, salespeople, and management. If you’d argue I’m off on the 99% claim, I’m confident I’m not far from reality.  The business world is titled towards attracting and winning business from new customers. 

I’m not sure of the psychology behind it, but businesses put an disproportionate amount of focus on new customer acquisition, often at the sake of higher margin business from existing customers. 

To be sure, businesses need a continual flow of new customers, mine included, but to overlook the two other ways to make money is ridiculous.  I feel safe in saying businesses of all type and size are needlessly leaving money on the table each and every day in the form of unrealized opportunity with companies and individuals who have already decided to purchase or already are among their customer base. 

You should be maximizing all forms of revenue generation.

On Tuesday, June 26th, 10AM Pacific, I’m hosting a teleconference on the third way listed to make more money – increasing the rate and volume of repeat business.  In this fast paced one hour call I’ll offer straight forward and practical ways you can grow your revenue by increasing your rate and volume of repeat business:

• Learn why repeat business is critical to the long-term financial success of your company
• Learn why you should market differently to existing customers and how simple changes in your marketing approach can boost repeat business
• Understand why margins are greater when selling to existing customers and how you can use this fact to boost sales
• Learn why discount structures to attract new business are upside-down and how right-siding discounts can grow your business
• Discover something simple you can do tomorrow to immediately increase revenue from your existing customers, this can be a boost to relieve a cash flow problem
• Learn five things you should do to tighten your relationship with your existing customers and ripen the relationship for revenue growth
• Understand why it doesn’t matter if you have 1000, 10, or even fewer existing customers…you still can leverage your install-base to increase your revenue
• Learn why all customers aren’t alike, how this influences repeat business, and how it works in your favor in growing revenue

…and more!

All registered attendees will receive an MP3 file of the call, as well as access to a resource page containing all links and documents mentioned in the call.  So, even if you can’t make the call on June 26th, you still can take advantage of the information I’m going to share.

The cost of this call is $43.  If you register before 5PM Pacific, June 20th, the cost of this call is only $21.  After the call, you may purchase the MP3 file and access to the associated resource page for $300.

I can't promise wild success in your business from having participated in this call.  But I can promise the value of the $43 fee. And I can guarantee this call will be a practical, no BS sharing of what I sincerely believe and use in my own business, as well as recommend to clients. 

If you can't make the call, there will be an MP3 file available to all registered attendees.

Space is limited. There are no refunds or guarantees.

Tuesday, June 26, 2007 from 10:00 AM - 11:00 AM (PT)

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